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all lowercase – In Analytics, Facebook and facebook are two separate sources, capitalization counts.Be consistent with how your naming things Be consistent – Analytics is definitely one of those tools that the better you set-up in the beginning, the better data you’ll see.Newsletters: Add in the links to your newsletter as normal, but use the ones you’ve created with the UTM parameters.Ad Campaigns: Some platforms may have tools built in (such as Google Ads & Microsoft Ads) while others you’ll just use the link you created with the URL builder.Backlinks: If you’re working with a partner to have a backlink to your site, simply create the link you want with UTM parameters and ask them to use that one.Some tools such as Mailchimp have built in integrations for setting up tracking, for others, you’ll need to use the URLs you built with the tools above. Simply use the link with the URL parameters added in instead of the regular URL you would normally use. So long as you set them up correctly (and you will since you’ve used one of the tools above), Google Analytics will automatically pull in the data to properly source how traffic is arriving at your site. So now that you have your link with the UTM parameters at the end, how do you set them up so that Google Analytics will pull in the data properly?